Data Management Platforms Market - Advanced technologies, Global Forecast and Winning Imperatives 2018 to 2026

ResearchMoz presents professional and in-depth study of "Global Market Study on Data Management Platforms: Increasing Adoption by Media Agencies Expected to Propel Revenue Growth in the Near Future".

Persistence Market Research (PMR) offers a 08-year forecast for the data management platforms market between 2018 and 2026. In terms of value, the market is expected to register single-digit CAGR during forecast period. This study demonstrates the market dynamics and trends globally across eight regions: North America, Latin America, Europe, SEA & Others of APAC, China, Japan and MEA, which influence the current nature and future status of the data management platforms market over the forecast period.

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Report Description

This research report provides a detailed analysis of the data management platforms market and offers insights on the various factors driving the popularity of data management platforms systems. The report includes an extensive analysis of key industry drivers, challenges, market trends and market structure. The market study provides a comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report segregates the market based on technology, application and different regions globally.

The data management platforms market is anticipated to witness significant value growth during the forecast period owing to an increase in the demand for data driven technologies from the various industry verticals.

The report starts with an overview of the data management platforms market in terms of value. In addition, this section includes an analysis of key trends, drivers and challenges from the supply, demand and economy side, which are influencing the data management platforms market.

The data management platforms market is classified on the basis of data sources, deployment, end-user, and region. On the basis of data sources, the market is sub-segmented into first party data, second party data, and third party data. Furthermore, by deployment, the global data management platforms market is segmented as cloud-based, and on-premise. The cloud-based sub-segment accounted for a relatively higher share because of an increase in the demand for cloud based enterprise solutions.

On the basis of end-user, the global data management platforms market is segmented into Media agency, brand/retailer, publisher, and ad network. Due to increasing demand of online advertising, the media agency sub-segments is accounted for the highest market share for the global data management platforms market in 2017.

A detailed analysis has been provided for every segment in terms of market size analysis for the data management platforms market across different regions. This section provides a detailed analysis covering key trends.

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The next section contains a detailed analysis of the data management platforms market across various countries in the region. It provides a market outlook for 2018–2026 and sets the forecast within the context of the data management platforms market, which includes latest technological developments as well as offerings in the market. This study discusses key trends within countries contributing to growth of the market, as well as analyses the degrees at which drivers are influencing this market in each region. Key regions and countries assessed in this report include North America (U.S., Canada), Latin America (Brazil, Mexico & Rest of Latin America), Europe (UK, France, Germany, Italy, Spain, Russia, & Rest of Europe), SEA (India, Australia & New Zealand, ASEAN & Rest of APAC), China, Japan and MEA (GCC Countries, Turkey, South Africa, Northern Africa, Rest of MEA). This report evaluates the present scenario and the growth prospects of the data management platforms market across various regions globally for the period 2018-2026. We have considered 2017 as the base year and provided data for the remaining 12 months.

To offer an accurate forecast, we started by sizing the current market, which forms the basis of how the data management platforms market will grow in the future. Given the characteristics of the market, we have triangulated the outcome of different types of analysis based on the technology trends.

As previously highlighted, the global data management platforms market is split into a number of segments. All segments in terms of data sources, deployment, end-user, and different regions are analysed in terms of basis points to understand the relative contributions of individual segments to market growth. This detailed level of information is important for the identification of various key trends in the global data management platforms market.

In addition, another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global data management platforms market.

In the final section of the report, we included a competitive landscape to provide clients a dashboard view based on categories of providers in the value chain, their presence in the data management platforms market and key differentiators. This section is primarily designed to provide clients an objective and detailed comparative assessment of key providers specific to a market segment in the data management platforms supply chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on the in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the data management platforms market. Some of the key competitors covered in the report are Oracle Corporation, Adobe Systems Incorporated, Neustar, Inc., Rocket Fuel, Inc., Turn Inc., KBM Group LLC, Cxense ASA, Lotame Solutions, Inc., Krux Digital, LLC, and eXelate, Inc.

Key Segments

    By Data Source
    First Party Data
    Second Party Data
    Third Part Data
    By Deployment
    Cloud-based
    On-premise
    By End-User
    Media Agency
    Brand/Retailer
    Publisher
    Ad Network

Key Regions covered:

    North America
    U.S.
    Canada
    Latin America
    Brazil
    Mexico
    Rest of Latin America
    Europe
    Germany
    U.K.
    France
    Spain
    Italy
    Russia
    Rest of Europe
    SEA & Others of APAC
    India
    Australia & New Zealand
    ASEAN
    Rest of APAC
    China
    Japan
    MEA
   
    GCC Countries
    Turkey
    South Africa
    North Africa
    Rest of MEA

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Key Companies

    Oracle Corporation
    Adobe Systems Incorporated
    Neustar, Inc.
    Rocket Fuel, Inc.
    Turn Inc.
    KBM Group LLC
    Cxense ASA
    Lotame Solutions, Inc.
    Krux Digital, LLC
    eXelate, Inc.

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