Market Insight : Automotive Augmented Reality Market Globally Grow at a CAGR of 17.96% by Revenue During the Forecast Period 2017-2020
ResearchMoz presents professional and in-depth study of "Global Automotive Augmented Reality Market 2016-2020". HUDs have been around since the late 1980s, when General Motors (GM) used it in their Oldsmobile. However, the principal reason for having HUDs, which is to reduce the need of the driver to look away from the road, never changed. Primary deficiencies of conventional HUDs Irrelevant information and on-screen space clutter Inappropriate on-screen positioning or location Lack of situational information overlays Lack of interactivity AR-HUDs AR in vehicles is an advanced version of the existing HUD systems. It ensures that the pertinent information is situationally and sometimes interactively displayed in front of the driver. The information is displayed in a slightly distant field of vision as convenient either on the windshield or another transparent screen placed nearby. Technavios analysts forecast the global automotive augmented reality market to grow at a CAGR o...